Get A Fast Start In Direct Sales!
Now that you’ve joined a Direct Sales company, how do you start?
First thing is to do what your sponsor suggests. Your sponsor knows more than you do about the company and possibly the industry. So they should be your guide in the very beginning.
Second, tune out everyone else for the next 30 – 90 days. Yes, this includes family and friends. Why? Because like a new born babe, you need to pretect your new business from… The Dreamstealers! More about them in another post. For now, just suffice it to say that you need to focus on you and your plans for your business.
Third, learn everything you can about the products and the company, especially the compensation plan. After all, this is how you get paid! As far as products go, read about all of them but focus on the ones you plan to use monthly. These are the ones you might be sharing first.
Finally, begin you share the products. Since you are just starting out, don’t be quick to start sharing the opportunity. What would you share? You are just starting out. You need to develop confidence in the products and testimony to share. You need to then build a customer base for your business to grow from. This is the foundation of any business. What business works without customers?
Accomplish these steps and before you know it, you will have a strong and growing business that you can share with others and begin showing them how to do the same!
There are over 1400 active Direct Sales companies as of this writing. No two companies are the same. With so many companies to choose from, which companies is right for you?
Choosing the right company is not complicated once you understand the what and why.
- What are your values?
- Why are these important to you?
Then it is just a matter of choosing the company that fits.
There are numerous companies in different categories. For example, you have:
- Health and Wellness
- Household Items
- Clothing Assessories
So the first question is, what are your core values? Which one of these categories fits who you are and what matters to you?
The next question is the why. Why is this important to you? Why does this resonate with you? Why does this excite you?
When you have the answers yo these two questions, it is simply a matter of selecting the companies that meet those needs with their product and/or services.
The other issue then becomes the culture of the company. The same questions can be used to determine which company meets your needs in this regard:
If you notice, these are the same things that lead many of us to choose the company we might work for.
Check out the company by going to the Corporate Website. Click around and see what they do and stand for. If possible, listen to a few conference calls and/or watch a few videos. See how transparent the company is. If all of your questions cannot be answered on the main site, I would wonder why.
This is to make sure that somewhere down the road, once you have put time, money and other resources into your business that you now see where you could have received more and gone further somewhere else.
Isn’t that how it is sometimes?
Do your homework up front. Don’t just allow yourself to be talked into joining a company without knowing more about it and how it fits YOU!
Because the RIGHT company CAN make a DIFFERENCE!
Getting Started in Network Marketing
So you have decided to become a Direct Sales Professional! Congratulations! And the company uses Network Marketing as the distribution system. Wise decision. Now, how to start?
If you begin the way most people do, you will spend money purchasing cases, kits and/or packages. Sometimes these purchases can add up to hundreds or thousands of dollars! Now don’t get me wrong. You cannot expect to make money without spending some. This is a universal business truth. Anyone that tells you you can make money without spending some is pulling your chain. Run away. Fast!
But starting in Direct Sales is not quite the same as a traditional business. In a traditional business, it is common to spend large amounts of capital up front to get started. In Direct Sales, the capital needed can be as little as $50. It all depends on your immediate plans.
First Things First
The first thing you want to do is learn the product(s) or service(s) the company offers. No need to purchase everything! This is mistake #1. Oftentimes sponsors push new members into buying large packages or cases of product right from the start. Why would you do that? You are told you need product to use and to share or sell. Really? You don’t know enough to share or sell anything right from the start, do you?
Try this instead…
Purchase Only What You Use
Purchase what you would buy during an ordinary shopping trip. It really depends on what the company produces. Let’s use skin care since this is the largest category. Purchase what you would normally use in a month from the company instead of the store. In essence, you are replacing or exchanging the store bought products with the company’s products. They cost a little more, yes. But this is how the company makes it’s profit and pays you your commissions for one thing. And if you shop anywhere for high quality products, they always cost more. That’s natural! Then, only purchase what you will actually use! This is important. The last thing you want is to have unused product setting around expiring.
Your First Month
Spend that month getting familiar with the products you just purchased and developing a testimony about their benefits. You are also finding out which products you like most. This will become your monthly order. You are also attending meetings, watching company videos, studying the company and it’s guidelines, etc. This is your training time. Then you will have gained enough knowledge to begin talking to others about what? The products, not starting a business! Remember, NO ONE makes money until products are sold to customers. Anything else can be mistaken as a pyramid scheme.
Build That Foundation!
After you have began to build a profitable customer base, then and only then are you even qualified to begin talking to people about the business. Why? Because they are going to do what you do! Many times this is used as a tactic to get new distributors to purchase large amounts of product up front. Then they are encouraged to get others to do the same. This sometimes gets them promoted fast. But without a customer base to support the volume requirements, you may not succeed in the long term! I will cover this further in another article.
Now, get started learning and moving product. This will build your business on a solid foundation of customers and make your customers happy too since they will have a knowledgeable distributor. You!
In case you haven’t seen my disclaimer, the “right way” is a relevant term. Many times you hear people say, “there is no right or wrong way…” Pardon, but yes there is.
Believe it or not, there is a right and wrong definition of Network Marketing as well! The term is used synonymously with Direct Sales as if they are one and the same. The truth is, they are not. Almost every expert and guru makes this mistake, innocently enough. Because that’s the way it’s been taught for decades!
Here is the real deal…
First, there is no such thing as a “Network Marketing Industry”. But isn’t that what everyone calls it, even Million Dollar earners? Surely they must know what they are talking about! Well, since when does making a million dollars make something true? They are actually talking about the Direct Sales Industry.
Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. The Direct Sales industry began much longer than 50 years ago. It started back when people started selling wares and potions away from tents and brick and mortar locations. Peddlers are a good example of first Direct Sales people.
When companies like Amway came along, the sellers sought organization, representation and leadership. Thus, the Direct Selling Association (DSA) was formed. When Direct Selling began to catch on in countries other than the U.S., the World Federation of Direct Selling Associations (WFDSA) was formed.
So where does Network Marketing come in?
According to the DSA, Network Marketing or Multilevel Marketing (MLM) is a method of distribution.
“In a multilevel distribution model products are distributed from one level of distributor to another and compensation is based not only on one’s own product sales, but on the product sales of one’s down line.”
Does that sound like an industry or a system, a method of distribution? That’s exactly what it is. Nothing more. Companies like Avon, Herbalife, Nu Skin, etc. are Direct Sales companies that do what? They use Network Marketing as a method of distribution through it’s sales force.
And here’s the final thing. They use Network Marketing but, they are still Direct Sales companies that still do Direct Sales! Every sale made to a customer is a direct sale. We’ll talk more about that in another article. In the meantime, check the links below and read about the industry for yourself.
I hope this post was informative. Any questions or comments? See below. Take care and all the best to you!